Instagram has become one of the greatest marketing tools available online. With 1 billion monthly active users, the social media site can help you engage with potential customers not only in your local area, but all around the world. With 1 billion users on Instagram, you need to find a way to make your business stand out.
You’re in luck! Today I am sharing with you 5 ways you can make your business stand out on Instagram!
1. Comment and like posts within your industry.
Instagram is a site that literally operates due to people interacting with one and another. Use your Instagram account to become part of that interaction! Like and comment on posts that refer to things within your industry. If somebody already likes a page in the same industry as yours, it more than likely that they are interested in your product or service. By commenting on others posts, others will become aware of your account and you can build up your following.
Commenting and liking isn’t just to get seen! Interacting and creating genuine relationships online is becoming more and more important. People want to know who you are! They also want to know that you are a ‘’real person’’ behind you account.
2. Interact with your audience
If you look at many of the bigger Instagram accounts, you will see that many of them interact with the customers on their page. Reply to comments from your audience and engage with them frequently. By replying to comments, you show that you care. It also helps create that engaegment on your feed, which is very important with the IG algorithm.
3. Post regular content
Posting regular content is absolutely crucial when trying to stand out on Instagram. One post a week is not enough to build up your account. Make sure each post you create helps you to engage with your audience and does not simply waffle. You want to offer value to your audience, in every single post.
Value is: solving an issue or entertaining your audience.
You want to create a page that people enjoy looking at and reading!
Providing value should be 80%-90% of your content and 10% of your content should be about selling or promoting.
Stay consistent! Research has shown that customers will actively engage in businesses who maintain a routine process. So, make sure your content is of high quality and frequent! If you decide to commit to posting 4 or 5 times a week - Do it! Your audience expects you to show up.
4. Use graphics on your profile
Using graphics on your account in both your feed and stories is a great way to make your account stand out among others. Just as showing up consistenly is important, having a consistency in your brand’s visually is also crucial!
Most people on Instagram will already know how to edit pictures and it’s a great way to create a consistent feed by editing your images with all the same pre-set.
By using graphics on your account, you can take it one step further! By creating visually appealing graphics, not only do you stay on brand, but you’ll also be standing out visually. You want your audience to STOP the scroll and read your posts. By creating beautiful, simple and clean graphics for your feed or stories, you will stand out in this busy social media world!
5. Use hashtags
On Instagram, the only way of searching for something is through the use of #hashtags. Hashtags are key in developing a following. On your profile, use hashtags that are relevant to the image you are showing. People follow hashtags that they find interesting and so you can use them to develop a following of people that are interested in the product that you are selling.
Before you start using hashtags, it’s important that you know your ideal client. Where do they hang out? What describes them? Once you figure this out, search for hashtags related to that.
You can even come up with branded hashtags. This is a great way to stand out and making your business distinct.
Using trending hastags will help you reach even more people. Research what’s happening in your industry. See what others are using for hashtags and use them too! Careful though, you want to make sure you use hashtags that are relevant to your post and your industry.
You want to make sure that you mix up your content. Just like anything in life, balance is key. Use some popular and less popular hashtags. You want to avoid reusing the same hashtags over and over again. So mix them up!