Today is the big day you’ve been waiting for. You’ve just got your business page started on Facebook and you’re ready to reel in the rewards that Facebook brings! But where do you begin? How do you create a page that not only looks good, but can also help you to attract the customers that you’re looking for? That’s where I come in to help you. Here, I can share with you a few tips to help you create a Facebook cover photo that will help you to become noticed among the Facebook community and consequently increase online engagement.
Your Facebook cover photo is one of the first things all potential customers will see when they look at your page. As a result, it’s absolutely essential to make sure your engaging with your customers.
Here are the 4 main features you should include on your cover photo.
1. An engaging graphic
This graphic needs to be something that relates to your business. It could be anything from a photo of one of your products, to a graphic you have designed online. All you need to do is make sure that it helps you to get your customers attention.
Make sure your image or photo is crystal clear.
2. Your business logo
Getting your business logo on your cover photo will help you to build a good reputation. Regular users will begin to recognise your logo and help you build a positive reputation. The logo isn’t mandatory but it does help cfreate consistency in your branding and graphics, especially at the beginning of your business.
3. A tagline
If you have the space, add it! A tagline is a witty line or phrase that will help you to engage with your customers. Keep this short and snappy and get straight to the point with it. You tag line should resume in a few words, what problem you are solving for your clients.
4. A call to action
A call to action is essential on all cover photos. It can be as simple as an arrow that leads to a subscribe button. It must guide you customer into their next action (which is hopefully buying your product!). Make sure your call to action is clear and simple to follow. Make your audience’s life easy for them!
Using Canva to create your image
Now using Canva, you can quickly and easily create a great Facebook Cover that can help you increase your conversion rate. Here are the steps to doing just that!
1. First you must create an account using Canva. This is completely free and simple to do, all you need to do is enter your email and a password then BAM you’re ready to create your cover.
2. Secondly, once you have signed in to your new account, find the ‘’Facebook Cover’’ option in your dashboard (home). Upon doing so, you will find yourself on a page full of pre-made templates, most of which are FREE to choose from! If you have Canva for work, you can create a design with custom dimensions. The dimensions for FB Covers are 820pm X 312px.
3. After you have had a look around and chosen the layout that is best suited to you, it’s time to customise your design. This is simply as easy as clicking on the item you want to change.
Change the colors, to make the cover branded for your business, add your images, change fonts, etc...
4. Once you have finished creating your design, click the download option on the top right and download your new design. You want to use the ‘’png’’ format for your Facebook Cover.
5. After you have downloaded your design then log onto your Facebook and upload your new design and just like that, your new business page is ready for all of your new customers!
I hope these tips helped you better understand what to put on your cover photo and how to create the photo to make it more engaging to new customers. If you have any other questions please email me, I’d be happy to help!
Did you know?
Facebook Page covers and Facebook Group Covers aren’t the same size! That’s right! If you have creating a Cover for your FB group, make sure to use the right dimensions.
When you download your design, it comes out blurry? Try doubling the dimensions of your designs.
Mobile versions and Desktop versions of covers also have different dimensions… here’s a guide to help you create a great graphic, for both Mobile and Desktop viewers.