Using Instagram to market your business is almost essential in the modern-day market. Not only will you be able to reach a wider range of customers but you can also engage with them on a scale that has never been done before. One way you can do this is through the use of Instagram stories. Instagram stories are a new feature that, when used well, can be used to not only interact with customers but also gain feedback on what you can improve on. Here are the 4 reasons why using Instagram stories have become increasingly important for your online presence.
1. You can use Instagram stories to promote regular content, without spamming your followers. The Instagram story feature, allows you to post content, without having to make an actual Instagram post. This can be used to efficiently promote your products. You can create stories that focus on particular products if you want to make more sales, or you can use them to promote new offers and deals on your store, without having to make a new post. Used well, they can help your customers gain awareness about particular products and the benefits of those products, all from the comfort of their own Instagram feed.
2. Instagram stories can also be used to gain customer feedback. On your Instagram stories, you have the option to ‘ask a question’ to your followers. This new tool can be used in a variety of ways. For example, you could ask a simple question such as ‘What would you say could be improved about our customer service?’. Such feedback would allow you to gain an insight into the mind of the customer, which you can then apply to your business to better suit their needs. Another question you could ask could be ‘On a scale of 1-10, how would you rate product A’. Such a question would allow you to gain numerical data about a particular product or service that you provide. This data could then be used to highlight particular faults in current products, that you can then remove for later ones.
3. Another way Instagram stories can be used is to help potential customers gain and insight to your business without them following you. If you have a ‘public’ Instagram account, people are able to see your stories without even following you. Through use of good hashtags, people will be able to see your account as well as the content without even following you. Create engaging stories everyday to engage with these new and potential customers. The more engaging your content is, the more followers you gain and consequently, the more sales you will make! Use the hashtag sticker as often as you can in your stories. This will get you seen MORE than any other story without a hashtag sticker.
4. One way to make your stories unique is through the use of graphics. You can use graphic templates to give your stories their own uniqueness. This can be anything from changing the font of words, to creating your own unique graphics that give your stories that little edge that your competitors don’t have. Be consistent with you style, your followers will begin to associate that particular style with your business, which will help in building up your online reputation!
Canva is a great resource to help you create your graphics for your IG stories. Make sure to check out the template shop to get some graphic inspiration of grab your very own Instagram Bundle.