Today, I am sharing a Blog post written by my friend Jill Celeste
Jill is a Marketing teacher, international bestselling author and Founder of The Celestial Circle and today she shares with us everything we need to know before starting with marketing in your business… all this in her Blog post called ‘‘Marketing: Where do you even begin?’’
Do you feel like you don’t even know where to begin as it relates to marketing your business?
You are not alone. Marketing overwhelm is a real thing. That’s because there are a ton of marketing tactics to choose from.
I want to teach you how to get started. And it’s simple really if you follow these two steps.
Step #1: Begin your marketing where your ideal clients are
Your ideal clients are the people who will purchase from you. Therefore, you need to be where they are.
Have you ever heard of the expression “fish where the fish are”? Remember that when you’re considering that buffet of marketing choices.
Don’t cast your line in a place where your fish do not swim. Period. You will be wasting your time.
And if you’re not sure where your ideal clients are hanging out, ask them. They will tell you.
Step #2: Next choose which will bring you marketing joy
Once you determined where your ideal clients are, consider how you’ll reach them joyfully.
Allow me to explain this through an example:
Let’s say your ideal clients are moms in their 30s and 40s who want to lose weight. They are hanging out at their kids’ schools, at the YMCA, on the sidelines at soccer games, and at the gym. They use Instagram and Facebook – and sometimes try recipes from Pinterest.
Given this information, you could do talks to the PTA, attend local soccer games, post recipes to social media, and attend moms’ support groups.
Which of these options brings you the most joy?
If you hate the idea of going to a moms’ support group, then skip it. Pick something that you love to do.
The Law of Attraction says “like attract like,” so if you like to speak at the PTA meeting, then the moms will like your talk. They will sense your excitement and passion because it will emanate from you!
(Conversely, if you hate speaking at PTA meetings, guess what will happen?)
It comes down to this:
Pick marketing tactics that will reach your ideal clients in the greatest numbers and that you will love to implement.
That’s how you decide where to begin. And it works every time.
Meet Jill! – international bestselling author, marketing teacher, and founder of The Celestial Circle.
Jill’s mission is to teach purpose-driven entrepreneurs (just like you!) how to become the Directors of Marketing for their businesses.
She is a lifelong learner, and had the pleasure of being mentored or taught by the following entrepreneurs:
When Jill is not teaching entrepreneurs how to market their businesses, you’ll find her hanging out with her family, basset hound, or guinea pigs. She also adopted the backyard ducks (much to her neighbor’s chagrin).